Typical severity: Low. Likelihood of attack: Medium. An adversary engages in pretexting behavior to solicit information from target persons, or manipulate the target into performing some action that serves the adversary's interests. During a pretexting attack, the adversary creates an invented scenario, assuming an identity or role to persuade a targeted victim to release information or perform some action. It is more than just creating a lie; in some cases it can be creating a whole new identity and then using that identity to manipulate the receipt of information.
An organization should provide regular, robust cybersecurity training to its employees to prevent successful social engineering attacks.